Which term is defined as the technique of drawing attention where desired in a design?

Emphasis refers to the technique used in design to draw attention to a specific area or element, making it stand out from the rest. This is often achieved through various means, such as contrasting colors, bold shapes, or strategic placement within the composition. The goal of emphasis is to guide the viewer's eye toward the focal point, ensuring that important aspects of the design are noticed and appreciated. By using emphasis effectively, designers can create visual hierarchy and enhance the overall impact of their work. This concept is fundamental in various fields, including graphic design, interior design, and fashion, where directing focus is crucial for effective communication and aesthetic appeal.