Which design principle is used to draw attention to specific areas?

The principle that is used to draw attention to specific areas in design is emphasis. Emphasis helps to create a focal point within a composition, guiding the viewer's eye to the most important element or area. This can be achieved through various methods such as contrasting colors, differing sizes, or unique textures. The use of emphasis ensures that certain aspects of a design stand out, allowing for clearer communication of ideas or features that are prioritized.

Other design principles like proportion, while important in creating balance and harmony, do not specifically focus on directing attention. A color scheme sets the overall mood and feel but may not inherently highlight specific areas unless used in a way to create emphasis. Shade refers to the darkness of a color and can influence visual interest but doesn't provide the structured framework of emphasis meant for directing attention.