Who are the consumers that companies plan to appeal to with their products?

The target market refers to a specific group of consumers that companies identify as the intended audience for their products or services. Understanding the target market is essential for businesses because it allows them to tailor their marketing strategies, product features, and messaging to meet the interests, needs, and preferences of that particular group. This targeted approach helps in maximizing the effectiveness of marketing efforts and increasing sales.

In contrast, fashion designers, style influencers, and brand ambassadors play different roles in the industry. Fashion designers create the products, style influencers promote trends and products to their followers, and brand ambassadors represent and advocate for the brand to encourage consumer loyalty. While all these roles are important within the context of a brand or product, they do not specifically denote the group of consumers that a company aims to attract, which is clearly defined as the target market.